Hello, I’m Sky and I bring a decade of experience in the field of marketing.
I specialise in optimising customer journeys. My expertise ranges from captivating brand discovery to facilitating seamless purchases and then ensuring customers not only come back but also become devoted brand advocates.
I am available to help with various needs, ranging from conducting one-time marketing audits (covering aspects such as your website, social media, PR, paid advertising, newsletters and more) to providing ongoing hands-on support on a weekly or monthly basis.
As a business consultant, I help improve how companies work by looking at what they do, giving detailed advice and making processes better.
Residing in the coastal town of Scarborough, I love collecting seashells (which the inspiration behind my logo) and listening to the waves on the beach.
I’m currently studying for a Master’s in Digital Marketing and Data Analytics at York St John, I will be finished in February 2024. My studies have encompassed a thorough exploration of digital marketing, online visitor and buyer behaviours, customer journey mapping, social media, data analytics, campaign optimisation and more. This qualification has equipped me with the knowledge to cultivate a critical understanding of the challenges inherent in rapidly evolving digital marketing environments.
My marketing journey started in PR for a luxury couture designer (2013-2016). Subsequently, I moved into PR and social media for a luxury jewellery designer (2014-2016). Following that experience, I joined a womenswear brand, where I managed all marketing encompassing paid, earned, shared, and owned media (2016-2021). Eventually, I ventured into freelancing and have worked with numerous other companies since then (2021 onwards). In 2022 I begun my Master’s and in 2023 set up Sky Nash Consulting.